SEO or Search Engine Optimization is how you rank on the search engines such as google and yahoo and also gaining traffic “organically”, or “free”. One can move up with the right content and content is always king when it comes to SEO. It is one of the most important part of designing a web site. Doing this organically is key, with the proper wording such as your business, and what state and city you’re located in and keywords in the title of your page is very important. Search engines will view the top half of your web site per page. When it does this you want your contact in the upper part of your page and not listed in the “footer”, or the “end of your site”. When composing content, one wants it to always have the location of the industry and what the niche is located in the writing of the site. Furthermore, one wants to update the content at least once a week to once a month.
The changes made to the site will catch the search engines as new and fresh content, and will move you up on the list more frequently when another company with the same niche only updates once a year, will lose placement. This is known as organic when it is free to be at the top of Google. Where you don’t have to pay to be at the top of the search engines. With proper content and strategizing placement of key words, you can do this with little to no out of pocket expense. This does take a few weeks however to have the search engines organically locate and scroll the site. If you want to pay Google AdWords for instance, you can for instant growth none organic with their “PPC” or “Pay per click” system.
Finally content is king with Search Engine Optimization. Strategizing the right placement of key words is essential to having the proper placement with the major search engines. Constantly updating your site once a week to monthly is good practice. Keeping the content fresh and having your web site organically at the top of Google and other search engines.